TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networ